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Viva Magenta - Colour of the year 2023

Updated: Jan 8, 2023

Contrast your classic wardrobe with viva magenta, the Pantone colour of the year 2023. A deep, yet vibrant shade of crimson, this beautiful colour is strong, joyous and optimistic.

Each year Pantone announces the colour of the year, a colour trend forecast reflecting the mood of the moment and set to inspire designers across the world. In 2022 it was Very Peri, a warm lavender tone. Now we're moving on to the dramatic and positive magenta!

From its vibrant red tones to its calming blue undertones, you'll find echoes of this beautiful colour in our crimson peony and ranunculus scarves.

What can you wear with magenta?

Magenta pairs wonderfully with cherry reds and cool pinks, if you want to really celebrate red from top to toe. For a sharp look, team it with crisp white. Or, to bring out the rich red tones with a contrasting colour, turquoise, lavender blue or cool yellow are stunning options.


Browse crimson peony and ranunculus scarves.

Charlotte x

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